Friday, April 19, 2024

Articles

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Empty cruise ship rooms, is lost unreplaceable revenue. Overhead expenses remain, and you can't monetize tonight's unsold cruise cabin tomorrow to reclaim lost revenue. Barter Rewards assists cruise company's to maximize future projected and last minute occupancy. These new revenues will increase profits and reduce marketing expenses worldwide. There are millions of unsold hotel, resort, car rental, airline, timeshare days and nights each year, Barter Rewards Members now uniting millions of dollars of new revenues.

Did you know that one of the most popular cruise lines today owes its success to barter? The story begins in 1972 in Miami. The company had one beat-up used ship, and no money to pay for advertising or much of anything else. They had enough money to paint only half the ship, so they always had to dock it with the unpainted side away from the crowds. Quite an understated start for what is now the largest cruise line in the world. What did they do to solve their problems?

They went to 100 markets across the country and bartered cabin rentals for newspaper and radio advertising. The ship was filled and ready for its maiden voyage. It set sail and promptly ran aground on a sandbar, where it was stuck for three days! To keep everyone happy, they gave away free drinks in the bar.

Of course being stuck on the sandbar for three days outside the Port of Miami brought them worldwide media attention, which didn’t hurt their marketing strategy. The founder, Ted Arison, eventually sold Carnival Cruise and retired a billionaire, all starting with barter. What can you do with barter in your business? The sky’s the limit. But even if you just want to grow in your local market, barter advertising can be a nice return on investment. And by the way — that first cruise ship that ran aground was finally sold for scrap in 2003.

Ask your CEO if he would like to increase profits and reduce fixed expenses? And if he says yes or of course, Barter Rewards Guarantees to bring you new business. To an addition Barter Rewards will extend you limited exclusivity to most businesses in each area providing the business is able to be provided to each Member. So reserve your category today.

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